Storytelling at Work
How to use stories at work to promote your ideas
Do you find it difficult to get enthusiasm and agreement from others about your ideas? Do people tell you that your work writing needs to ‘tell more of a story’, but that sounds like jargon to you and you don’t know what it means?
This course demystifies the concept of ‘storytelling’ and shows you why stories are your secret weapon for making people care.
Over six concise and powerful lessons, you’ll learn what storytelling is, why it works, and how to use story archetypes to make people fall in love with your ideas. You’ll complete focused activities to create your own story for work, and discover how to adapt your story for reports, meetings, and presentations.
How you’ll know if this course is for you
This course suits people who need to communicate, persuade, engage audiences, or sell their ideas.
If you have good ideas and need agreement from others to move things along, but find it hard to convince people, storytelling is a transformative tool to liven up your ideas.
The following people will benefit from this course in particular.
- Managers and team leaders
- Business analysts
- IT specialists
- Designers and agency creatives
- Content strategists and writers
- Project managers
'Storytelling at Work is current, relevant, and useful. To do great things, it takes a team of people heading towards one cohesive goal. Storytelling helps with getting everyone on the same page. I think it's one of the most useful skills you can have at work.'
— Cleo Iggy, Customer Support Specialist, Mobi2Go
PreviewIntroduction to the course (0:41)
StartLesson 1: Why storytelling is a superpower in the workplace (5:23)
StartLesson 2: Storytelling at work — what does it even mean? (3:01)
StartLesson 3: What are story archetypes? (7:53)
StartLesson 4: Stories that make decision-makers listen (3:04)
StartLesson 5: Beginning, middle, end (2:17)
StartLesson 6: Present your stories (2:20)
We’re an innovative and talented team of 30+ consultants based in Wellington, New Zealand. Our online products distil our many years of experience working with thousands of clients across sectors on clear, purposeful communication.
Read more about us on the Write website and discover the strategic benefits of clarity.
Course creator, Colleen Trolove
Colleen creates bespoke workshops for a diverse range of training needs. She transforms the way workshop participants think about their writing. Their changed attitude translates into documents that are clear and purposeful.
Colleen enjoys seeing her participants write more effectively by the end of a workshop — and hearing that they really enjoyed themselves as they learned.
Course presenter, Jonathan Tan
As practice manager, Jonathan is the operational backbone of Write and responsible for the seamless daily running of our offices.
Jonathan’s prime focus is customer service — for Write’s clients, and his Write colleagues. He manages the logistics and admin team, including our project coordinators.
Acute business awareness and first-class communication skills are his hallmarks. And his wide-ranging role within Write occasionally allows the creative space for him to work on client projects too. He loves document design, and you’ll spot him in a starring role in some of our videos.
Jonathan is a music graduate, with a large space at home occupied by a grand piano. A keen chef too, at the end of the day he often reaches for the saucepan — Italian dishes are his favourite.
The banner pictures in this course are inspired by the Māori culture of New Zealand. The arrow patterns and zig-zags appear in tukutuku panels. Tukutuku are the woven panels that adorn Māori meeting houses. Their purpose is to tell the stories of life.
Thank you to artist Jenny Rattenbury for the illustrations in this course.